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CC5 upgrades digital equipment

By Kendra Majors

Film fanatics should get ready to experience the the new digital equipment the Continental Cinema 5 has purchased.

The $82,000 system was installed in late October.

The equipment is a new capability for regular theaters and allows viewers to watch 144 frames per second, and the theater is planning to add an additional digital projector by the end of February.

According to Chase Taylor of the CC5, the theater has already shown 3D performances of “Madagascar: Escape 2 Africa” and “Bolt: 3D.”

Upcoming 3D movies include “My Blood Valentine,” beginning Jan. 16, and “Jonas Brothers 3D Concert,” on Feb. 27.

For 2009, the CC5 has scheduled 13 movies in 3D.

Prior to the new system, there were only eight movies made in 3D, Taylor said.

According to Taylor, the movie theater was careful to purchase the new equipment at the right time.

Taylor said the theater is dedicated to the community, and there are a lot of things in store for the upcoming year.

Crowd reaction has been amazing. Kids, adults and college students have really enjoyed “Bolt 3D,” he said.

The CC5 hasn’t increased normal prices, but a digital movie will cost patrons an additional $2. Taylor said that is still less than most theaters, with some charging up to $3 extra.

On Christmas Day, moviegoers can check out “Bedtime Stories,” on the digital machine, but it will only be in 2D.

And for families looking for something to do Tuesday, Dec. 23, the CC5 and WTWF is sponsoring its annual Christmas show.

This year they will be showing “The Polar Express.”

Admission is free with two nonperishable food items.

The items will go to benefit the Salvation Army and the less fortunate in Pike County. WTBF will be onsite giving away prizes, and a quintet will be playing Christmas carols.