Not long after Thanksgiving, people across Pike County and the nation at large began lining up outside their favorite stores for doorbuster deals.

But Black Friday is not the only special shopping day this weekend. Saturday is set aside specifically for small businesses across America as Small Business Saturday.

“It has become an annual holiday shopping tradition that promotes our small businesses,” said Kathy Sauer, president of the Pike County Chamber of Commerce. “Small business is the backbone of America, providing unique goods and services for our community and an even broader market through online sales.”

Mallory Morgan, owner of Confetti Crate, said the sales holiday means a lot to small businesses like her boutique.

“It means a ton,” Morgan said. “Each individual customer that walks through our doors is extremely important. On Black Friday, small businesses don’t really get the recognition that the big box stores get.”

And that’s what Sauer said is so important about having the separate shopping holiday set aside specifically for small businesses.

“It’s about marketing,” Sauer said. “It allows our shoppers to learn about what’s offered locally. It’s a time to call attention to our small businesses that are drivers of our economy and that are unique to Troy and Pike County. They provide unique service and when you shop there, you’re supporting your neighbors and your friends.”

Morgan said the holiday is also to show back appreciation for loyal customers.

“We want to offer these sales to show our appreciation for the people that are coming out to support their local small businesses,” Morgan said. “Our theme this year has really been ‘Think local first.’ So on small business Saturday, we’ll be giving away ‘shop small’ totes with every purchase. When you shop local, you’re investing in people that are in your community that are also giving back to your community. We have a connection, face-to-face interaction with the customer every day.”

Sauer said shopping in local small businesses is also an enjoyable atmosphere and experience that is not present when shopping online.

“When you shop in a small business, you get that extra special holiday experience,” Sauer said. “Quite a few of the shops are not only offering unique discounts, but providing mini-events in their stores.”