When the countdown to the New Year begins in New York City’s Times Square on New Year’s Eve, about 100 million Americans will chime in from parties and homes all across the nation.

But, many Pike Countians will not be among them.

They will be counting down their own time ball in the third annual Peanut Drop on South Main Street in downtown Brundidge.

Chris Rich and his wife, Sara Dismukes, owners and directors of studio 116, had the idea of the time ball drop as a way of bringing fun and excitement to a small Alabama town on New Year’s Eve. But, the ball had to have some significance or the drop would be meaningless.

Rich had attended the annual Peanut Butter Festival in Brundidge for several years and he knew something of the history of the peanut butter mills in the town. And, he also knew that peanuts have a storied history in the local economy. So, why not a peanut drop?

Rich and his wife are talented artists so they designed a three-foot, mirrored peanut and Rich constructed the time ball that was perfect for a town with a proud history in the peanut butter industry.

“The first year, we had an encouraging crowd of people show up,” Rich said. “Last year, we had a good crowd and, this year, we hope to crowd the street for the Peanut Drop and the countdown to the Year 2015.”

The New Year’s Eve party will get underway at 7:30 p.m. with Brent Holmes in concert at studio 116.

“Brent is a hometown singer and songwriter,” Rich said.

“He is based in Nashville but travels all around the country entertaining crowds with his down-home humor. Brent is a talented musician as well. He writes songs about the things he knows. So, he be singing about things were know about, too.”

Holmes writes about home and the locals who attend his concert just might recognize the some of the people and places in his songs. In a previous concert at studio 116, some people were surprised to recognize themselves in Holmes’ songs.

Following Holmes’ concert, everyone will be invited to the Disco Peanut Dance Party at studio 116.

There is no admission charge, however, donations to benefit St. Jude’s Children’s Research Hospital will be appreciated.

The Peanut Drop will count down to the New Year. Horns will blast, bells will ring and cheers will fill the town as Old Father Time gives way to 2015.

“We invite everyone to make plans to celebrate New Year’s Eve in Brundidge,” Rich said. “It’s not New York but it’s a great way to celebrate the coming of the New Year with friends and neighbors.