Local eatery’s frozen treat featured in national magazine

Published 11:00 pm Friday, July 5, 2013

Stephanie Wasburn serves ice cream to Billy Williamson, of Brantley, Ala., at Milky Moo’s in Troy.

Stephanie Wasburn serves ice cream to Billy Williamson, of Brantley, Ala., at Milky Moo’s in Troy.

Food Network Magazine tracked down the most delicious frozen desserts in America with one winner each state.

The winner in Alabama was Milky Moo’s “Boll Weevil Special” in Enterprise and Troy.

Milky Moo’s “special” is featured as “Best Ice Cream Treat in Alabama” in the Food Network Magazine’s “50 States, 50 Ice Cream Treats” which appears in the July/August issue.

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Patti Davis, owner of the Troy location, said the idea for the Boll Weevil Special belonged to Lisa Gray, owner of the Enterprise Milky Moos.

“The Boll Weevil Special” includes peanut butter ice cream, peanut butter chips, peanuts, marshmallows and chocolate cookie crumbs and gives homage to the insect pest that single handedly destroyed King Cotton in south Alabama in the early 1900s. Farmers were then prompted to grow peanuts instead, bringing agricultural prosperity to the area.

Enterprise has the Boll Weevil monument, the country’s only monument to a pest. But Pike County can boast of its proud history in the peanut butter industry and the annual Peanut Butter Festival in Brundidge.

Brundidge had one of the earliest peanut butter mills in the Southeast, which churned out more than two million jars of the popular foodstuff each year. The festival that pays tribute to peanut butter is in its 22nd year.

So, the peanut and peanut better connection between the two Milky Moos is strong and both are peanut and peanut butter proud.

The “Boll Weevil Special” is a tribute to the important role peanuts play in the economy of the area, said Davis said.

“The Oreo cookie in the ice cream represents the fertile dirt where the peanuts grow, the marshmallows represent cotton, and, of course, there are peanuts and peanut butter and together they make a great ice cream,” she said.

Kathy Sauer, Pike County Chamber of Commerce president, congratulated Milky Moo’s in Enterprise and Troy on the national recognition.

“This recognition is not only good for Milky Moo’s here in Troy and in Enterprise, it’s good for Pike and Coffee counties,” Sauer said. “When a business in our town is featured in a national magazine, it’s good for that business and for our town because it puts our name out there. The Food Network Magazine distributes about 1.4 million copies a month and that’s a lot of exposure.”

Sauer said such recognition also ties a community together.

“There’s a connection now between Brundidge’s Peanut Butter Festival and Milky Moo’s,” Sauer said. “That brings us all closer together and that’s good for business and good for communities.”

Sauer said it’s fun to see what special flavors have been selected from other states.

By Googling the Food Network Magazine 50 States 50 Ice Cream Treats, you can see all the featured flavors including Mississippi’s Moon Pie RC Cola at The HookUp in Biloxi or Florida’s more sophisticated frozen treat, the Edison Crullers, with carrots/ crisp crullers, cardamom glaze and white raisin puree.

Maryland features its Pig Brittle with vanilla ice cream. Massachusetts has an “Adult” Ice Cream Soda and South Carolina’s featured treat is a Smoked Chocolate Parfait.

For the more adventurous ice cream connoisseurs, Montana’s Sweet Peak offers Ranch Dressing Ice Cream with Carrot Sticks while North Dakota has Whirla Whip with Dill Pickles.

The Food Network Magazine featured its “treat picks” but just about everybody has favorite ice cream treats – cones, cups, sodas, floats, shakes and malts. Everybody screams for ice cream.

President Ronald Reagan acknowledged the national passion for ice cream. In 1984, he designated July as National Ice Cream Month and the third Sunday of the month National Ice Cream Day. The President’s declaration to eat more ice cream was heard throughout the land.

Americans listened then and are still listening. In the year 2010, the United States ice cream industry generated total revenues of $10 billion so as the word of the old song goes, “I scream you scream; we all scream for ice cream.”