If you were holding your breath in anticipation of drinking beer at upcoming Troy University ball games, you’re going to have to keep holding.

University Athletic Director Steve Dennis said alcohol sales at university sports functions aren’t going to happen any time soon.

“As of now, there are no plans to sell alcohol in the future,” Dennis said.

Dennis said that he and others had taken an internal look at revenue generation, best safety practices and other issues in conjunction with possible alcohol sales.

“We are always studying different ideas,” Dennis said. “It’s not really an issue…I think things get blown out of proportion.”

Word of the university’s interest in alcohol sales began circulating in mid-September after the school’s concession provider, Sodexho, applied for an alcohol license.

“There are pros. There are cons. There’s good. There’s bad,” Dennis said of what the university found from taking a look at other schools, such as South Alabama, that do sell alcohol.

But just because programs are working at other schools doesn’t mean they would work for Troy. Dennis said there are lots of factors to consider, including sponsorship, sales and community response in a conservative area.

“We were trying to study what might be good for Troy,” Dennis said. “We are trying to be positive and do what is best for the kids here.”

After researching and discussing options, Dennis said of alcohol sales, “I don’t see it happening.”