Mail Boxes changes name

Published 12:00 am Sunday, April 13, 2003

As part of a national re-branding campaign, Mail Boxes, Etc. in Troy has changed its name to The UPS Store.

Co-owner Deanne Baggett said the change would result in the same quality services being offered, and lower shipping rates through UPS.

"Lower prices was the main thing for us, and the name recognition from UPS," she said.

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The store, located across from the U.S. Post Office on South Brundidge St., is one of 3,000 franchised locations in the U.S. that are re-branding. UPS owns Mail Boxes, Etc. It opened in July 2002.

"We knew it was going somewhere with UPS. Each (MBE) owner had the option of re-branding," Baggett said.

Many of the store's 1,700 customers won't notice much change, except the cosmetics of the UPS branding, except in terms of increased customer service.

"UPS is extremely diligent in trying to train the franchise owners and their associates so we gain a higher professional level," Baggett said.

The UPS Store and Mail Boxes Etc. together comprise the world's largest franchise network of retail shipping, postal and business service centers with more than 4,000 locations worldwide.

Featured among the transition is UPS's change to its familiar shield design. It is only the fourth time the logo has been redesigned in UPS' 95-year history.

"Customers will find the same friendly, warm environment," Baggett said.