A sense of celebration filled the air at the Pike County Jail as a group of women walked across a classroom space not usually known for applause. But on this day, they were recognized—not as inmates, but as aspiring business owners.

The event marked the culmination of “New Start Up,” a five-session entrepreneurship program led by Troy University’s Small Business Development Center (SBDC), in partnership with the Pike County Sheriff’s Office and the Sorrell College of Business.

Each participant received a certificate of completion signed by Dean Judson Edwards and SBDC Director Juliana Bolivar, symbolizing the work they put into learning business fundamentals, building financial awareness, and—perhaps most importantly—believing in possibility again.

“We started this program with a simple idea: that with the right tools and support, a person can start over,” Bolivar said. “This space became more than a classroom. It became a place for dreams, second chances, and the kind of learning that sticks because it’s tied to real hope.”

The series covered topics ranging from business modeling and budgeting to professionalism, branding, and communication. Participants learned how to create business plans using what they already had, explored AI tools to enhance their skills, and discussed practical strategies for repairing credit and saving for future goals.

The women also practiced elevator pitches, created mock proposals, and learned to present themselves with clarity and confidence — both in writing and in person.

“There’s something powerful about watching someone begin to see themselves as capable,” Bolivar said. “Even if just one woman leaves this class and starts a side hustle, fixes her credit, or simply communicates more intentionally — that’s a win.”

The final session included a surprise lunch, served by Sheriff Russell Thomas, who not only provided space for the program but showed up consistently to encourage the women throughout. His support, Bolivar said, was instrumental.

“It takes leadership and belief from within the justice system to create programs like this,” she added. “Sheriff Thomas gave us more than permission — he gave us trust, and it made all the difference.”

The success of the “New Start Up” pilot adds to a growing list of national efforts exploring entrepreneurship as a tool for reentry and second-chance economic development. Similar initiatives in states like Texas, California, and Georgia have shown that business training inside correctional facilities can lead to reduced recidivism, stronger families, and renewed community connection.

In Pike County, the results are beginning with one room, one group, and one belief: that transformation can start even in the most unlikely places.