Bath & Body Works will open its Troy store on Friday in Trojan Marketplace. 

The store will have about 3,005-square-feet of floor space and features elements from Bath & Body Works newest store design, Gingham+.

“As a global leader in fragrance, we’re proud to offer a one-of-a-kind shopping experience and a wide selection of the highest quality products at the right price points for our customers,” Ron Ford, Bath & Body Works Chief Stores Officer, said. “Our outstanding store associates are key to delivering the immersive and convenient experience we know our customers love, and our brick-and-mortar footprint remains a successful component of our ongoing strategy.”

The Gingham+ design is being used for Bath & Body Works brick and mortar stores in the United States and around the world. To date, more than 15 stores with the Gingham+design have been opened in South Korea, Los Angeles, Texas and other locations around the world. 

The Gingham+ stores include more elevated design elements, more technology features and an open floor plan for a more enjoyable shopping experience. 

The Gingham+ design includes: 

• A new layout designed to improve store navigation including dedicated zones for key product categories, larger aisles and more shopping space.
• New scent bars in select stores where customers can easily test candles, wallflowers and fragrance mists.
• Videos that help customers discover new fragrances and products.

Bath & Body Works specializes in personal care and home fragrances. Top selling collections include fine fragrance mist, body lotion and body cream, three-wick candles, home fragrance diffusers and liquid hand soap.

There are 29 Bath & Body Works stores in Alabama with two more opening this spring and an additional two locations opening in the fall. 

Bath & Body Works was founded in New Albany, Ohio, in 1990, and has 1,850 company-owned stores and an annual revenue of $7.4 billion.