While national stores have been advertising Black Friday deals on television and in newspaper inserts, they aren’t the only businesses ready to kick off the holiday shopping season.

Locally-owned stores in Troy are gearing up to host shoppers as early as 4 a.m.

“We’ll have good, fresh coffee ready to go,” said Chris Schubert, owner of Sears in Troy.

Sears will be selling $1,800 tractors for $1,299 and stainless steel Kenmore refrigerators will be heading out the door at $1,000 savings.

“The items we sell as doorbusters, we actually lose a little money on, but it gets customers in the store who might not otherwise visit,” Schubert said.

Family Ties on South Brundidge Street is celebrating the store’s 10th anniversary along with Black Friday.

“We love being a small business in our local community,” said Family Ties co-owner Lauren Meeks Prawius. “Holiday season is always busier than normal, but in anticipation of Black Friday, we have doorbusters, sales and lots of specials to help our customers shop local.”

Family Ties is offering 20 percent off items from 7 to 9 a.m., 15 percent off items from 10 a.m. to noon and 10 percent off items from noon to 2 p.m. There will also be hourly specials.

Prissy Pants is in its new location on Brundidge Street and will be open from 7 a.m. to 2 p.m., along with Family Ties, and both locations will be participating in a new tradition they hope to continue – Breakfast on Brundidge. Shoppers will be treated to coffee, juice and muffins.

Prissy Pants will offer 40 percent off merchandise from 7 to 9 a.m., 25 percent off from 9 to 11 a.m. and 10 percent off from 11 a.m. to 2 p.m. with doorbusters and gift wrapping.

La Bella Vita, also on Brundidge Street, will be open from 8 a.m. to 1 p.m. on Friday and will offer 20 percent off all day with special deals earlier in the day.

Seraphim on U.S. Highway 231 will open from 7 a.m. to noon with sales and deals and many downtown Troy stores, such as the Confetti Crate on Madison Street, are also prepping for holiday shoppers.

Confetti Crate owner Mallory Hughes said she is excited for her first Black Friday as a store owner, especially because so many community members have expressed their desire to shop locally this holiday season.

“We’ve got a great variety of local artists in the store that have put a lot of work into making this Christmas and this holiday season special and unique,” Hughes said.

Select furniture, select Wally Lowery prints and select ornaments will be up to 50 percent off at the Confetti Crate from 10 a.m. to 5 p.m. Friday. Select art pieces, soaps and kids wear will also be on sale.

“This will be completely different from every other Black Friday that I’ve had because I am on the other side of the game now,” Hughes said. “But this is rewarding and it’s been exciting to see the community come together and support something that means the world to me.”