Three locals – brothers Will and Coleman Ulmer and friend Chad Seale – are the creators behind Water’s Bluff Clothing Co., a new menswear line debuting in Troy on Aug. 16 with the opening of Cotton Creek Clothing on the Square. The line features clothes and items that reflect the lifestyle embraced by the founders, as well as an iconic blue Heron, reflective of their childhoods spent along Alabama waterways.

Archived Story

New clothes, new ideas

Published 11:00pm Friday, August 10, 2012

Written by Whitley Kilcrease

Three local men have recently launched a “southern style” clothing line that soon will be on sale in Troy.

Brothers Will and Coleman Ulmer, along with friend and neighbor Chad Seale, created Waters Bluff Clothing Co. to cater to the lifestyles and styles of the area.

The line is currently available in Demopolis, where the Ulmers were born and spent their early childhood before moving with their family to Pike County. Merchandise is also available in Tuscaloosa, Auburn and will soon be offered in Troy.

“This has been years in the making,” Will Ulmer said. ““We’ve always known at some point that this is what we would do,”

According to Ulmer, the logo for Waters Bluff Clothing Co. is a tribute to their childhoods spent around the Black Warrior and Tombigbee Rivers near Demopolis. The logo features a great blue Heron, which is a prevalent bird seen in the area.

“It’s something that really means a lot to us,” Ulmer said. “We wanted to reflect that in the logo.”

Ulmer said this is not the first business venture for the trio of childhood friends. When they were about 8 years old, they would buy McDonalds burgers and fries at a discount price and then resell the food at their homemade Kool-Aid stand. As they got older and their interests changed, they started looking for new moneymaking options.

“Eventually we got into skateboarding and started selling that type of clothing,” Ulmer said. “We also had a lawn care service at one point, too. Whatever we could do to make a buck.”

Ulmer said the inspiration for the clothing line comes from the trio’s personal tastes.

“Our vision for the clothing line is very much the same as what we know and what we have experienced buying for ourselves,” Ulmer said. “We wanted to bring something unique to the table for the people in Troy. It just made sense to us to go with what we know and are familiar with. We want our products to be your favorite pieces of clothing.”

Merchandise includes T-shirts, Polo-style shirts, drink huggers, sunglasses straps, hats and sun visors. Ulmer said they also hope to expand their merchandise to include college logos, particularly during the upcoming football season.

“People in the South take pride in how they look,” Ulmer said. “We’re all so excited, we can’t wait to show the area and the country our product. It represents who we are and where we come from.”

Ulmer also said that the products are of the highest quality with a personal guarantee that customers will get their money’s worth out of the merchandise.

“We’re very adamant about high quality,” Ulmer said.

“We want to get it right. Every item we sell is the best of the best. You are going to get what you pay for.”

Waters Bluff products will be available in Troy on August 16 at the grand opening of Cotton Creek Clothing, located at East Court Square.

“It’s been such a long journey,” Ulmer said. “Now we get to really see it materialize. We are all very blessed, grateful and excited. Any support going forward is greatly appreciated.”

 

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  • Kelly

    Made in China, I guess? Wouldn’t it be great to see a new business use our area clothing factories to make their goods… Sad… But, good luck to them.

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  • LateNiteLuigi

    If not Made in China, then Made in Vietnam.

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  • Ex-Trojan

    “The logo features a great blue herring, which is a prevalent bird seen in the area.” Really? A Great Blue Herring??? I don’t see a fish! Maybe a Great Blue Heron!!! People automatically make issue about where the shirt will be constructed but miss this obvious flub! Funny.

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    • LateNiteLuigi

      Ex-Trojan: Noticed/ignored Herring flub due to this is a norm for Messenger articles.

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    • Kelly

      Yes, smart azz, I made a comment about where the shirt was “constructed”; You however, need to go back and re read the article. It plainly states that the Ulmers moved here from Demopolis, and grew up on and around the Tombigbee and Black Warrior Rivers where the birds are prevalent. So, maybe you are the one who “flubbed”…
      Thank you, and drive through.

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      • Ex-Trojan

        Are you so thick as to still miss my point? I am not disagreeing with the fact that Great Blue HERONS may be in the Demopolis area, the point is the BIRD is called a HERON not a HERRING (fish). Would you like fries with that??

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  • Harry

    Way to go Kelly . Some just glance at an article and purposely look for anything they can gripe about .
    Yes 30 bucks maybe for a T-shirt but if Wal-Mart is your store with its made in China merchandise then go for it. I wish them luck in their new business.

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  • Kelly

    According to Ulmer, the logo for Waters Bluff Clothing Co. is a tribute to their childhoods spent around the Black Warrior and Tombigbee Rivers near Demopolis. The logo features a great blue Heron, which is a prevalent bird seen in the area.

    Copied, and pasted directly from the article.

    Heron is a bird.
    Herring is a fish. ( or a newspaper guy here in troy)…

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    • Ex-Trojan

      Haha…well its obvious the editors read the comments because the article yesterday clearly referred to the bird as a herring. Glad the edit was made. :)

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  • Kelly

    No fries, thanks. I think I’ll save up for one of those $30.00 T shirts.

    Ka BOOM!

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  • Kelly

    Well, ok then. Disregard last ka boom.

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